Monday, February 20, 2012

Liberty of London and White Rabbit England !!!!


Wow!!!! White Rabbit England are going to be joining some amazing companies at the new Children's department in London.

We are just over the moon!!

1st March 2012 will see the launch of our whimsical and exciting new Children's department on the 3rd floor, spanning over 2,000 square feet. Step inside Little Liberty for a world class edit of children's clothing, toys, gifts, accessories and books.

Little Liberty will have a very crafty, organic and quirky feel: the entire space will be decorated with a story book style hand-drawn motif of a giant tree which will spread out over draws, tables and chairs. The wooden floor will be dotted with candy stripe rugs and crocheted pouffes, colourful stools and handmade felt oversized toys. An interactive area will offer a chance to try out the various toys we'll have on offer.

Clothing will range from newborn baby to 8yrs for both boys and girls. Brands will include the likes of Stella McCartneyPaul SmithAcneChloeLittle Marc Jacobs and Isabel Marant. Little Liberty will be the proud host of childrenswear debuts from Folk and Oliver Spencer with exclusive t-shirts and shirts. Also look out for mini Ally Capellino rucksacks! Maan is a delightful collection for girls, and will join fellow Belgian brands Rita Co Rita - a selection of beautifully printed dresses and seperates - and Gold, for babies.

London brand Miller is a line conceived by the team behind much loved Children's store Elias + Grace, two ex-Westwood designers are behind Jessie & James and Caramel will also be available - the eponymous line from the store of the same name.

Toys stocked will include giant paper models, Vilac wooden musical instruments, Seedling 'make your own' kits and Kiko activity toys. There'll also be a range of Djeco puzzles and playthings packaged in beautiful boxes.

There will, of course, be an element of Liberty Print throughout the lines available. As well as clothing and accessories, Bugaboo have created a special Liberty Print buggy hood and pram cover in one of our SS12 fabrics, TV Ted. For ages 5-11 Dr Martens have designed a Strawberry Thief Liberty Print boot, and Barbourhave recreated their best selling Liberty lined adult range in children's sizes.

As well as all this we'll have a range of books, height charts, wall stickers, vanity cases, stationery,White Rabbit England ceramic lamps and Claire Petit crocheted homewares.

Little Liberty Children's Department opens 1st March 2012!!

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